sea waves crashing on shore under blue and white cloudy sky during daytime

Introduction

Broadway at the Beach is a renowned shopping center and entertainment complex located in Myrtle Beach, South Carolina [1]. Owned and operated by Burroughs & Chapin, it has become a popular destination for locals and tourists alike, offering a diverse range of attractions, dining options, and shopping experiences [1]. With its expansive size and exciting offerings, Broadway at the Beach has earned its reputation as a premier entertainment destination in the area.

Situated in the heart of Myrtle Beach, Broadway at the Beach spans across 350 acres of land, making it one of the largest shopping and entertainment complexes in the Southeast. The complex is divided into distinct zones, each offering a unique atmosphere and attractions. The New England Fishing Village captures the charm of a coastal fishing community, while the Caribbean Village transports visitors to a tropical paradise. The Charleston Boardwalk offers a nostalgic feel with its wooden planks and waterfront views, while Heroes Harbor pays tribute to the military. Celebrity Square is the place to go for vibrant nightlife and live entertainment.

Within this expansive complex, visitors can find three theaters, over 20 restaurants, and more than 100 specialty shops, ensuring there is something for everyone to enjoy. Whether you’re looking for a family-friendly day of fun, a romantic evening out, or a lively night on the town, Broadway at the Beach has it all.

One of the popular attractions at Broadway at the Beach is Ripley’s Aquarium. This world-class aquarium showcases a stunning array of marine life, including sharks, rays, and colorful tropical fish. Visitors can walk through an underwater tunnel and get up close and personal with these fascinating creatures. The aquarium also offers interactive exhibits and shows, providing an educational and entertaining experience for all ages.

Popular Attractions and Activities

Broadway at the Beach is home to a variety of renowned attractions that cater to different interests and age groups. Visitors can explore Ripley’s Aquarium, which showcases a stunning array of marine life and offers interactive exhibits and shows for all ages. Legends In Concert brings together the world’s greatest tribute artists who perform as legendary musicians, providing an unforgettable live music experience. Wonder Works is an upside-down adventure, offering over 100 interactive exhibits that challenge the mind and imagination. The Hollywood Wax Museum allows guests to get up close and personal with their favorite celebrities, and Pavilion Nostalgia Park takes visitors on a nostalgic journey with classic amusement park rides and games.

In 2018, Broadway at the Beach introduced new attractions to continue captivating visitors. The 360 Observation Wheel offers breathtaking views of the Myrtle Beach skyline and the Atlantic Ocean, providing a unique perspective of the area. The Simpsons in 4D takes guests on an immersive adventure with the beloved characters from the hit TV show. These new additions further enhance the already impressive lineup of attractions and ensure that there is always something exciting to discover at Broadway at the Beach.

Another popular attraction at Broadway at the Beach is the Legends In Concert theater. This world-renowned show features talented tribute artists who impersonate legendary musicians such as Elvis Presley, Michael Jackson, and Madonna. The performers truly capture the essence of these iconic figures, entertaining the audience with their incredible singing, dancing, and stage presence. It’s a must-see experience for music lovers and fans of these legendary artists.

Shopping and Dining Options

Broadway at the Beach offers a diverse shopping experience with over 100 specialty shops, ranging from trendy boutiques to well-known brands. Whether you’re looking for fashion, accessories, home decor, or souvenirs, there is a shop to suit every interest and style. From unique local finds to popular national retailers, Broadway at the Beach caters to a variety of tastes and preferences.

After a day of shopping, visitors can satisfy their appetites at one of the many dining options available at Broadway at the Beach. The Hard Rock Cafe brings rock ‘n’ roll memorabilia and delicious American cuisine together for a one-of-a-kind dining experience. Wahlburgers, owned by the famous Wahlberg family, offers mouthwatering burgers and other comfort food favorites. Paula Deen’s Family Kitchen serves up Southern classics with a modern twist, providing a taste of the South in a family-style setting. These are just a few examples of the diverse culinary options available, ensuring that there is something to please every palate.

For those who love unique and handmade items, a visit to the Village Shops in the New England Fishing Village zone is a must. Here, visitors can explore a variety of specialty shops that offer locally made products, including jewelry, artwork, and home decor. It’s the perfect place to find a one-of-a-kind souvenir or a gift for someone special.

Entertainment and Events

Broadway at the Beach is not only a shopping and dining destination but also a hub of entertainment and excitement. The complex features three theaters, each offering a unique cultural and musical experience. The Carolina Comedy Club showcases top comedians from around the country, providing laughter and entertainment for all. The Palace Theatre presents Broadway-style shows and musicals, transporting audiences to the world of theater and dance. The Legends In Concert Theater hosts the world’s greatest tribute artists, paying homage to legendary musicians and performers.

In addition to the regular shows and performances, Broadway at the Beach regularly hosts events and activities to engage visitors. From live music concerts and festivals to holiday celebrations and special promotions, there is always something happening within the complex. These events add to the vibrant atmosphere and ensure that there is never a dull moment at Broadway at the Beach.

During the summer months, Broadway at the Beach is known for its spectacular firework shows. These dazzling displays light up the night sky and create a magical atmosphere for visitors to enjoy. Whether you’re strolling along the boardwalk or dining at one of the waterfront restaurants, watching the fireworks is a fantastic way to end the evening.

Tips for Visiting Broadway at the Beach

To make the most of a visit to Broadway at the Beach, it is advisable to plan the trip during less crowded times to fully enjoy the attractions. Weekdays and non-peak seasons are generally less busy, allowing visitors to explore the complex and attractions with ease. Broadway at the Beach provides an interactive map on its website and at designated areas within the complex, making navigation a breeze. The map highlights the different zones, attractions, dining options, and restrooms, ensuring visitors can easily find what they are looking for. Taking advantage of special offers and discounts available for various attractions can also enhance the overall experience, providing excellent value for money.

For those who are interested in visiting multiple attractions at Broadway at the Beach, purchasing a combination ticket can be a cost-effective option. These tickets typically offer discounted entry to multiple attractions, allowing visitors to experience more for less. It’s a great way to make the most of your visit and save money at the same time.

Accommodation Options

For visitors seeking convenient accommodation near Broadway at the Beach, there are several options available. These include hotels such as Hampton Inn, Fairfield Inn, and Holiday Inn Express, which provide easy access to the complex and a comfortable stay for guests. Staying in close proximity to Broadway at the Beach allows visitors to maximize their time at the complex and explore all it has to offer. Whether you prefer a luxurious beachfront resort or a cozy budget-friendly hotel, there is an accommodation option to suit every preference and budget.

Many of the hotels near Broadway at the Beach offer additional amenities such as swimming pools, fitness centers, and on-site restaurants. Some even provide complimentary shuttle services to and from the complex, making it even more convenient for guests to explore the attractions and enjoy their stay. With a range of options available, visitors can find the perfect accommodation to complement their Broadway at the Beach experience.

Changes and Renovations

Broadway at the Beach has undergone changes and renovations over the years to enhance the visitor experience. Some older attractions have been retired to make way for new and exciting additions, ensuring that the offerings remain fresh and appealing. These changes and renovations demonstrate Broadway at the Beach’s commitment to constantly improving and staying relevant in the ever-evolving entertainment industry. Each visit to Broadway at the Beach promises something new and enticing, making it a destination that visitors can return to time and time again.

In recent years, Broadway at the Beach has added several new attractions to its lineup. The 360 Observation Wheel is one of the notable additions, allowing visitors to take a ride and enjoy breathtaking views of the Myrtle Beach skyline and the surrounding area. This iconic attraction has become a popular photo spot, offering visitors a unique perspective and memorable experience.

Firework Shows and New Merchants

Broadway at the Beach has exciting plans for the summer of 2021, with firework shows announced to light up the night sky. These dazzling displays will add a touch of magic and create a memorable experience for visitors. The firework shows will be held on select nights throughout the summer, providing entertainment for guests of all ages.

In addition to the firework shows, Broadway at the Beach continues to introduce new merchants to broaden the range of offerings within the complex. These new additions provide visitors with even more choices and experiences to enjoy, ensuring that there is always something to discover and delight at Broadway at the Beach. From unique boutiques to specialty food shops, the new merchants bring a fresh and diverse array of products and services to the complex.

Broadway at the Beach in Myrtle Beach, South Carolina, offers a diverse range of attractions, dining options, and shopping experiences. From renowned attractions like Ripley’s Aquarium and Legends In Concert to a wide selection of specialty shops and restaurants, there is something for everyone to enjoy. The vibrant entertainment scene, regular events, and ongoing renovations ensure that Broadway at the Beach remains a dynamic and captivating destination for visitors. Plan a visit to Broadway at the Beach and explore the exciting offerings that await you.

Additional Attractions in Myrtle Beach

While Broadway at the Beach is a highlight of Myrtle Beach, there are also other notable attractions in the area that complement a visit to the complex. The Myrtle Beach Boardwalk is a scenic oceanfront promenade lined with shops, restaurants, and amusements, offering a vibrant atmosphere and beautiful views of the coastline. The Myrtle Beach SkyWheel is a must-visit attraction, providing breathtaking views of the beach and surrounding area from its towering height. Brookgreen Gardens is a unique outdoor space that combines stunning sculptures with beautiful botanical gardens, creating a tranquil and picturesque setting. These attractions, along with many others, contribute to the vibrant and diverse tourist offerings in Myrtle Beach.

References

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